Communicating Guideline Recommendations Using Graphic Narrative VS Text-based Broadcast Screensavers


The use of graphic narratives is gaining popularity within health communication. Graphic narratives are “stories that use images for narration.” A recent study featuring PISC Executive Committee Member Zachary F. Meisel, MD, MPH, MA, compares the efficacy of graphic narrative screensavers (GNS) to text-based screensavers (TBS). Graphic narrative screensavers and text-based screensavers were created. The screensavers, which were used in hospital settings, addressed the avoidance of low-value acid suppressive therapy in hospital inpatients, a basic healthcare guideline. Low-value AST prescriptions were used to determine the efficacy of the screensavers. Results indicated that AST prescription use declined after both screensavers were implemented, proving the screensavers were successful. Although residents remembered both the GNS and TBS screensavers, residents were more likely to recall the GNS screensaver. The study concludes that although the graphic narratives are useful tools in sharing a guideline recommendation, “Further study is needed to determine the impact of graphic narratives on clinical practice.”


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