In the United States, many individuals have chosen to remain unvaccinated against COVID-19. A recent study featuring PISC Senior Scholar Daniel Romer, PhD, evaluates whether this position is related most closely to COVID-specific concerns or non-COVID specific concerns. Qualitative data was collected from a panel of more than 8,000 vaccinated and unvaccinated individuals. Findings reveal that non-COVID specific concerns such as trust in health authorities, knowledge about vaccination, flu vaccination history, and media reliance play a significant role in vaccination hesitation versus acceptance. Additionally, COVID-specific conspiracy beliefs play a moderate role in COVID vaccination acceptance. Based on these results, the team underscores the need to “reinforce trust in health experts, facilitate community engagement with them, and preemptively communicate the benefits and safety record of authorized vaccines,” in order to protect the broader United States population against COVID-19.