Gamified Strategy Reduces Distracted Driving by 28%

Research led by Jeff Ebert, Kit Delgado, Kate McDonald, and colleagues has revealed a promising approach to reducing distracted driving. By combining motivation, positive reinforcement, and financial incentives in a competitive game format, the study achieved a 28% reduction in phone use while driving. The results suggest that gamified strategies could help make roads safer by encouraging drivers to adopt better habits. Read more about this innovative approach here.